*Published with the kind permission of the LIA’s ‘The Professional’ magazine*
LEN WARWICK CBE, ALIA(dip)
I once read of a successful football manager who arrived at a new club and got his players together. He told them “It’s not my role in life to make you happy. It is to make you successful and then we’ll both be happy.”
It struck a chord with me at the time because the sentiments seemed relevant whether managing footballers, financial services staff or ourselves. This article is an attempt to put the many changes we are experiencing in our profession as a result of regulation, I.T. and global issues into perspective. Recalling Lawrie McMenemy’s team talk to his new Southampton players I wonder what more lessons we financial advisers might learn from the beautiful game.
In 1963 I was at Stamford Bridge and saw the incomparable 17 year old George Best, in one of his very first games, terrorize Chelsea’s Ken Shellito (the England right back) and then switch wings to take on Scotland’s left back, Eddie McCreadie – certainly not a player to take only the ball if he could take the player too!
Until the 90s football was a tougher, more physical game. Every team had players who could play and players who could make it more difficult for the maestros to perform.
I was fortunate to develop a lifetime’s passion for the game in the early 50s when tackled players, who ended up on the ground, simply picked themselves up and never let their opponents know they had been hurt. We now have the ritualistic rolling around in agony until the referee has awarded the free-kick, penalty and red card.
Over the years I was impressed with rugged defensive play, skilled midfielders and strikers who could look after themselves.
Every club had its hard men. Arsenal’s Tommy Docherty and Peter Storey, Chelsea’s Stan Willemse, Stan Crowther and Ron Harris, Newcastle’s Jimmy Scoular, John McNamee and John McGrath. Then there was Dave Mackay and Maurice Norman at Spurs, Fulham’s Derek Lampe and Bobby Keetch, Manchester United’s Nobby Stiles and Maurice Setters. Leeds had a few – Norman Hunter, Jack Charlton, Billy Bremner, Bobby Collins and Johnny Giles. Everton had Jimmy Gabriel, George Heslop and a wonderful midfielder Roy Vernon who was no pansy. Kenny Burns of Nottingham Forest was strong and skilful. Liverpool had Tommy Smith, Graeme Souness and Ron Yeates. Wolves had a few – notably the appropriately named Eddie Clamp. There are many more.
Each team had classy midfielders gifted at prizing open such defences with skills and defence splitting passes. None was better than England’s captain Johnny Haynes but Burnley had Jimmy McIlroy, Newcastle had Ivor Allchurch, George Eastham, Tony Green and Dave Hilley. There was John White, Danny Blanchflower, and Glenn Hoddle at Spurs, Jimmy Bloomfield, Liam Brady (Arsenal), Peter Broadbent (Wolves), Neil Young (Manchester City), Alan Ball, Colin Harvey and Howard Kendall (Everton).
Was the game better? I don’t know but I do know it was different. The ball was heavier. The pitches were muddier. The referees ruled with personal authority and never forgot that crowds came to see the players – not them.
What I also know is that anyone who could take the ball towards a harder than nails defender and with a jink of his shoulders and a move in either direction was very special and unique – it is an easier life for creative players today. Remember the shoulder charge and the sliding tackle? To be perfectly balanced, moving gracefully over a pitch with a defender breathing down your neck determined to upend you or, yes, hurt you was what made George Best the greatest of them all. Some modern day “geniuses” will fall over even when not touched!
For those of us who saw the likes of Stan Matthews, Duncan Edwards, Jackie Milburn, Jimmy Greaves, Bobby Moore, Johnny Haynes, Bobby Charlton, Denis Law, and the truly great George Best we can tell you that these were stars in an age when robust tackles won the ball – not prissy interceptions.
With George Best there was a sense of anticipation in the crowd when he latched on to the ball. Many defenders tried to chop him down but he conquered them all with wholesome ability.
So what on earth has this to do with the business in which we earn our living? The point I am trying to make is that nothing stands still. Nothing is as it was. The older we are the more nostalgic we become. Our fathers were the same. Nostalgia can glamorise the past. Isn’t it true that we only remember the sunny days in our childhood?
Time moves on and change happens. Some features of change may be better. Some worse. But we should look at the whole package in the environment we live in – now.
In football some of us have been fortunate enough to see the best and the worst features over many years. The game is different now than it was but it is still football. Some will point, as I have done, to improvements in the 21st Century – more attacking football, better pitches and stadia. We can also point to worse behaviour of players and, in some cases, of fans. There will be pluses and minuses over the years. But it is still the great game of football.
In financial services we have seen the development of products, an improvement in consumer protection and a higher quality of adviser but just as football is different, and yet the same, so is financial services. The object of the game of football is still putting the ball in the back of the net. The objective of our jobs is to provide money when it is needed most and that has not changed since the introduction of simple burial policies centuries ago.
This draws me to some conclusions because we must be careful not to lose sight of the job we do, and how we earn our living, as we adapt to the changes caused by I.T., regulation, and responses to consumer demand.
We have better processes than ever. Better fact-finding, research, analysis, and report writing but none of it is any good if our own particular ball is not put in the back of the net. We still have to ensure that solutions to financial problems and opportunities we have in our locker are taken up by those who can benefit.
It is a different job than it was because the “approach play”, the “midfield” is better equipped and more skilful but, remember, the score still does not change without “the ball crossing the line”.
To be the best we can be we will associate with the best, learn from the best and attend frequent training from the LIA Workshops and elsewhere. If we specialise we may want a specialist qualification. If we wish to be an holistic financial planner the Certified Financial Planner (CFP) will surely be the target we aim for.
The LIA in Ireland has long established its place as an organisation striving to help its members seek the pinnacle of professionalism in what they know, what they do and what they are. They have done that in an industry which has seen constant change.
Just as I watched a 17 year old kid perform at the highest level in very different conditions to the modern day so we, in financial services, have to recognise what is changing around us and adapt to it. I am sure that when managers like Sir Alex Ferguson, Sir Bobby Robson, and Harry Redknapp, who have a few miles on the clock themselves, are talking to youngsters starting out in the game they don’t harp on about the old days of muddy pitches, heavy footballs, boots with hard toe caps, and the hard tacklers of yesteryear. I suspect they concentrate on what has not changed.
With us no amount of I.T., regulation, business stationery, plush offices, and smart suits is of value if a widow can point to our business card, a financial planning report and illustrations only to discover her husband had not been persuaded to put our recommendation in force. The ball has to be put in the back of the net. It was ever thus.
From time to time it makes sense to consider what will make us more successful. Thinking about what the job is might not be a bad start.
President LIA UK and Republic of Ireland 1988/89,
Honorary Life Member LIA Ireland
Chairman, Warwick Butchart Associates Ltd., Cheltenham